Relationships that convert
Hundreds of senior relationships, around 100 enterprise customers closed personally, and accountability from first meeting through close.
Wayne Bickerton / Candidate briefing
Cursor.
Regional Vice President,
Business Development.
For EMEA, I build executive networks, open zero-to-one markets and turn high-trust relationships into qualified opportunities for the Account and Partnership teams that carry them forward.
Why Cursor / why this role01
Cursor needs someone who can turn executive access into qualified pipeline, open zero-to-one markets, operate as a hands-on super IC and understand the product shift from the inside. That combination is the through-line of my career.
No playbook required
Launched AdAction EMEA from a standing start, reached profitability in nine months and built the region to roughly $40M.
Senior enough to convene. Close enough to execute.
I still prospect, convene, travel, negotiate and close while aligning the teams that carry each relationship forward.
Product understanding earned by building
Whalehunter, TokenMeter, a campaign platform and workflow agents show sustained, hands-on work with AI and developer tools.
The Cursor mandate / the evidence02
The role reads like
work I already do.
Not a conventional sales leadership role. A high-agency individual mandate to open doors, create context and give the teams behind you something real to progress.
Own the executive network
Hundreds of C-level and VP relationships
Built trusted senior relationships across more than 15 markets and personally converted many of them into long-term enterprise customers.
Create zero-to-one market entry
Built EMEA from $0 to ~$40M
Launched AdAction EMEA without an inherited playbook, reached profitability in nine months and grew the region to roughly half of global revenue.
Operate as a super IC
~100 enterprise customers closed personally
Still prospects, convenes, negotiates, closes and owns the relationship - while working across Sales, Customer Success, Marketing and Product.
Understand AI and developer tools
Products used by 90% of the company
A hands-on builder using Cursor, Claude Code, OpenAI APIs, LLMs, agents and automation to ship software that colleagues rely on every day.
Products I’ve built03
I don’t just sell
technology. I build it.
AI coding tools changed my relationship with software. Each product began with a real constraint, shipped into a real workflow and earned adoption by making someone’s day tangibly better.
01WhalehunterEnterprise intelligence50 people~90% company adoption
An AI-powered commercial workspace that brings customer intelligence, meeting history, account planning and next-step insights into one place.
Built independently to remove fragmented research and give Sales and Customer Success a shared, faster view of every strategic account.
02Campaign platformOperational infrastructure20+ usersCross-functional workflow
A proprietary system for managing campaign delivery, improving hand-offs and keeping commercial and operational teams aligned.
Designed around AdAction's real operating model, replacing manual coordination with a clearer, more dependable source of truth.
03TokenMeterNative macOS utilityNative appAI cost visibility
A desktop application for tracking AI token consumption and understanding model costs across providers.
A hands-on experiment in making invisible AI usage tangible - conceived, prototyped and shipped through AI-assisted development.
04Workflow agentsEveryday automation100s of hoursManual work removed
Meeting transcription, Slack distribution, scheduling agents and research assistants woven into daily commercial work.
Small, practical deployments that compound: less admin, faster preparation and better organisational memory across the team.
Selected experience04
A career built
at inflection points.
General Manager, EMEA
AdAction
Launched the region from the ground up and built it into roughly half of the company’s global business, reaching profitability in nine months.
Zero to ~$40MGeneral Manager, EMEA
Hybrid Theory
Turned around an underperforming region, restored profitability and grew revenue by more than 200% in the first year.
+200% year oneHead of Marketing, Western Europe & SSA
PepsiCo
Led regional strategy for Doritos with a £50M budget and coordinated execution across international markets.
£50M remitBrand & Agency Partner
Facebook UK
Managed GroupM and 100+ enterprise relationships, delivering approximately 100% portfolio growth year over year.
~100% YoYManaging Partner / Global Client Lead
Neo@Ogilvy
Led American Express’s international digital business across 22 markets spanning EMEA, LATAM and ANZ.
22 marketsManaging Director & Co-Founder
VCCP Media
Co-founded the media division and grew it from launch to £5M revenue, profitable from year one.
£0 to £5MThree operating stories05
What the numbers
look like up close.
Market creation
Building EMEA from zero to half of a global business
Entered without a regional playbook, built the executive network, won the first anchor customers and created the operating rhythm that scaled across markets.
~$40M regional contributionBusiness transformation
Turning growth and profitability around in one year
Reset leadership, focus and cross-functional execution across a 30-person organisation while personally unlocking strategic enterprise agreements.
>200% revenue growthAI adoption
Making AI useful enough for 90% of a company to adopt
Started with real workflow friction, built tools alongside their users and treated adoption - not novelty - as the measure of whether the product worked.
50 active colleaguesA view of the EMEA motion / 06
Executive access
needs an operating system.
Find where access and product pull overlap
Build a live thesis by sub-region, industry and relationship path - combining customer signals, partner intelligence and Cursor's strongest enterprise proof.
Create rooms worth travelling for
Design focused executive briefings, market visits and partner-led roadshows around the real questions European technology leaders are trying to answer.
Turn access into owned pipeline
Qualify the opportunity, define a credible next step and make clean hand-offs to Account and Partnership leaders while staying involved through close.
Why Cursor
“I have spent my career helping companies enter important technology shifts. AI coding tools made this one personal: they gave me the ability to build products I could previously only describe. Cursor is defining that transition, and I want to help bring its leverage into Europe’s largest enterprises.”
Wayne Bickerton